2017
Founded in Melbourne
...
Newtracs started with a simple frustration — finding reliable 4WD track information was nearly impossible. So we built something better.
Newtracs is a crowdsourced 4WD track database that solves a long-standing problem: finding current, reliable information about off-road track conditions.
Before Newtracs, track data was scattered across forums, social media groups, and government websites — often outdated and impossible to access offline when you actually needed it.
Our platform uses proprietary algorithms to analyse trip logs submitted via our mobile app, automatically assessing track conditions and difficulty grades. No manual input. No subjective opinions. Just real driving data.
Every time someone drives a track, the data gets smarter. Difficulty ratings, conditions, and traffic patterns all update automatically based on real-world driving behaviour.
2017
Founded in Melbourne
2018
Algorithm refined with community data
2019
iOS app launched
2020
Android app launched
Newtracs was founded in Melbourne by James Nuccio — a data analytics consultant, software developer, and lifelong 4WD enthusiast. Frustrated by the lack of reliable, data-driven track information, he set out to build a platform that could make exploring the Australian bush safer and more accessible for everyone.
Today, the Newtracs team is made up of engineers, designers, and marketers who are all passionate about the outdoors. We use the app ourselves — every feature is built from first-hand experience of what 4WDers actually need on the track.
The app not only helps tens of thousands of off-roaders each week, but is also used by emergency services, police, and fire authorities to navigate dangerous terrain.
In 2021, we established a data sharing partnership with Victoria's Department of Environment, Land, Water & Planning (DELWP) to support bushfire response planning — a milestone that demonstrated the real-world impact of community-collected driving data.
Download Newtracs for free and start discovering data-driven track intelligence today.